New Owner of $2 & Up Store in Van Nuys Clears Inventory and Rebrands
Industry: Womens Apparel
Deborah Adri takes over ownership of the $2 and Up Store in Van Nuys and is holding a store wide clearance in order to rebrand and make room for the new inventory.
Los Angeles, CA (PRUnderground) September 17th, 2014
Formerly the $2 & Up Store, at the north west corner of Van Nuys & Victory is under new management as of last April. Currently, the new owner, Deborah Adri is liquidating all existing inventory to make room for a wider selection of new lines of women’s clothing, shoes, and accessories. In preparation for the rebranding of the store Adri is holding a storewide clearance sale. The sale will last until all existing inventory is gone and all products have been discounted to 50% off the already low ticketed price.
The local clothing store has been dedicated to providing affordable women’s apparel in Van Nuys since 2010. The store has always catered to women ranging from petites to plus sizes by supplying stylish fashions at discount prices as low as 1 dollar.
“Our customers will never leave our store without grabbing something fashionable. We have just about everything a woman needs to look fabulous and in style at a much lower price,” says Adri
The store has serviced the 818 community with a wide selection at extremely low prices since its inception 4 years ago. However, the store’s generic image only focused on various promotional discounts and Adri feels the store and the community can benefit from a more cohesive brand. Her main mission is to empower women on a smaller budget to have more options available to fit their personal style. “I feel that all women should have the ability to express themselves through the clothing they wear. Many of the major clothing stores are unaffordable and I want to be able to provide fashionable choices to women no matter what their budget,” explains Adri.
Recently Adri has decided to shift the store’s image over to focus on a more brandable concept. The new store will be geared to women ages 18-40 on a budget who want to have a more trendy and exciting feel to the way they dress. A new name hasn’t been decided yet but Adri is determined to continue providing the same great deals while offering an even larger selection of women’s fashions. She is also planning to launch a new website to extend the brand’s reach to the online community as well as tap into social networking to build a stronger brand.
The store is located at 6403 Van Nuys Blvd, Van Nuys, CA 91401 on the Northwest Corner of Victory and Van Nuys.
About $2 and Up Store
The $2 and UP Store in Van Nuys has been in business since 2010 providing clothing, shoes and accessories to women ranging from petites to plus sizes. Recently it has changed ownership by Deborah Adri. She plans to rebrand the store to have a more cohesive image. The new store will be geared to women ages 18-40 on a budget who want to have a more trendy and exciting feel to the way they dress. A new name hasn’t been decided yet but Adri is determined to continue providing the same great deals while offering an even larger selection of women’s fashions.