myCircle on the move with expansion into the US

Industry: Technology

myCircle, the creator of the world’s first socially engaging point-of-sale system is expanding its operations into the US to take advantage of the EMV liability shift.

London (PRUnderground) October 5th, 2015

myCircle, the creator of the world’s first socially engaging point-of-sale system is expanding its operations into the US.  The iPad based POS software has already experienced significant traction in the UK market where Chip and Pin transactions are the norm, and sees the EMV liability shift in the US as the perfect opportunity to expand its operations stateside.

myCircle’s point-of-sale software has two sizable USPs over rival technology providers and these make it a powerful tool for restaurants, coffee shops and other types of eatery.

It’s first USP is the inclusion of a customizable iPhone App, enabling customers to purchase items such as their morning coffee or pastry, and choose a time when they’ll be in to pick it up. With the largest of the coffee shops, Starbucks (NASDAQ:SBUX) already offering a similar experience through their own app, myCircle hopes it’s technology will level the playing field for small and mid-market eateries across the US.

But that’s not just where myCircle packs a punch. Their unique POS software is socially enabled, allowing store managers to push special offers and rewards out to customers who use their App, encouraging brand loyalty and breaking down the barrier between the vendor and consumer.

“We’re thrilled to be bringing our game changing technology to the US” said myCircle CEO Maggie Sanchez “Our experience with Chip and Pin in the European market puts us in a unique position to lead the market through the EMV liability shift.”

3 cities have been shortlisted for myCircle’s US expansion – Seattle, San-Francisco and Miami with a decision expected in the coming weeks.

About myCircle

myCircle was founded in 2012 by three seasoned, senior executives with extensive start-up and international experience in leading global organisations such as: Microsoft (NASDAQ:MSFT), Starbucks (NASDAQ:SBUX), WPP (LON:WPP), Vodafone (LON:VOD), Chorion, Powa Technologies and IMI Mobile (LON:IMO).

myCircle is revolutionising merchant and consumer experiences. myCircle is a POS Consumer Engagement Retail Platform and Data company. Built as a cloud-based SaaS enterprise scale system, and delivered through applications for mobile smart devices–tablets and computers for the retail & hospitality industries and smartphones for consumers—myCircle is reimagining a more valuable buying and selling experience for both consumers and retailers.

About myCircle Enterprises

myCircle is revolutionising merchant and consumer experiences. myCircle is a POS Consumer Engagement Retail Platform and Data company. Built as a cloud-based SaaS enterprise scale system, and delivered through applications for mobile smart devices–tablets and computers for the retail & hospitality industries and smartphones for consumers—myCircle is reimagining a more valuable buying and selling experience for both consumers and retailers.

myCircle was founded in 2012 by three seasoned, senior executives with extensive start-up and international experience in leading global organisations such as Microsoft, Starbucks, WPP, Vodafone, Chorion, Powa Technologies and IMI Mobile.

Press Contact

Name
Maggie Sanchez, Founder & CEO
Phone
+44 (0) 7717 551177
Email
maggie
63f8c3fda08f3a22e2e2659522915843
@mycircleinc.com
Website
www.mycircleinc.com

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