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MarketCulture Helps Konica Minolta Australia become the “Company that Cares”

Industry: Consulting

MarketCulture Strategies Measures Konica Minolta Australia’s Corporate Culture to Illuminate a Clear Direction and Create a Competitive Edge with Customer Centric Values

Sydney, Australia (PRUnderground) October 30th, 2013

MarketCulture Strategies announces it has been selected to provide Konica Minolta Australia’s Executive Management team with its innovative Market Responsiveness Index (MRI) to spearhead corporate cultural change as recently reported in The CEO Magazine, November 2013 issue.  The MRI and its Benchmark Report accurately measures and identifies organizational capacity for success.

Recently, Christopher Brown, MarketCulture Strategies CEO, met with Dr. David Cooke, Managing Director of Konica Minolta Australia, to discuss transforming their corporate culture, operations, and values by focusing on becoming a better place to work for and with.  Dr. Cooke believes its future success is all about cultural change.   “In the past, we’ve been a bit too siloed and departmentalized,” says Dr. Cooke. “One of the key things that I’d like to achieve is a far more integrated structure with increased communication between departments.”

Konica seeks to improve the brand by differentiating from its competitors with its people and attitude of caring about their customers and employees. This is precisely why he has hired MarketCulture Strategies (MCS) to provide expertise in this field.  MCS will survey Konica’s employees and executives to gain valuable and transformative insight into its relationships within the corporation and with its customers.

After the comprehensive survey is complete, a Benchmark Report will provide initial recommendations and a clear path for identifying the root causes of weaknesses and deficiencies needed to be addressed to gain a competitive advantage.

About MarketCulture Strategies

MarketCulture Strategies works with corporations around the world to improve competitiveness through the adoption of market-centric values, practices and skills. We offer benchmarking, strategic planning and skills assessment for your team. Our training and transformation services will result in measurable improvements in your sales growth, profitability and customer satisfaction.

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Stephanie Brown