Mapline, The Choice of Giant Companies for Geographic Visualization

Industry: Technology

Learn why giant companies like Walmart, Apple, and GE prefer to use the simplest mapping tools of Mapline to empower them with great geographic visualization.

ILLINOIS (PRUnderground) February 18th, 2015

According to Ricky Brundritt, program manager of Bing, upwards of 80% of business data has some sort of location based context to it. No wonder more and more companies are leaning into using geographic visualization tools to help them drill down into the underlying data. Because of this pressing need, Mapline turned its attention to improving its mapping capabilities. Over time, it surges in popularity as a world renowned web map software across the globe as it continues to live by its caption – mapping made simple.

Simple Mapping Tools That Bring Gigantic Results

Giant companies like, Amazon, Walmart, Apple, and General Electric, and others all have praises when it comes to easy mapping capabilities of Mapline. It is packed with simple mapping tools that bring great results in understanding data. For instance, its draw pad feature, the moment that it was launched, mapping has never been the same again. Companies found out that the feature in its simplest use, can help in:

  • Identifying projected market area
  • Identifying competitors on a given radius
  • Defining territory boundaries for sales teams
  • Enhancing customer connection
  • Overseeing organizations
  • Creating driving routes for customers
  • Managing properties

The best use of the draw pad feature is the creation of radius maps.

Radius Maps 
Radius maps are used to help companies align their business processeses, site selection, data analysis, and customer profiling. As a geographic visualization, it helps to:

  • Analyze competitors
  • Apply geographic analysis techniques
  • Identify customers to visit on a sales trip
  • Identify the best customers
  • Target new market based on geographic locations

Mapping Out Growth Strategy

Using mapping tools is pertinent when mapping out growth strategy. Gone are the days when companies still rely on giving rewards to performing teams and/or punishments to under performing teams. Business experts have observed for many years that such approach may have out of control results. Since data governs many companies, it is imperative to use the data, dissect it, and maximize its use to improve growth. As a data-intensive mapping software, it brings out powerful geographical visualization that makes the users understand the data in half the time.

Heatmaps are generally used to identify areas’ strengths and weaknesses. While other mapping software only displays the location density, Mapline users can also display sum or average of their data. They can also choose color-coding style by percentage. A new addition to Mapline’s mapping tools to help companies make good use of geographical visualization is the radar heatmap. When these types are used, users can:

  • Improve target marketing
  • Look for untapped market
  • Choose the best site for business
  • Use data-sensitive information for critical decision making

To know more on how mapping can be used as geographic visualization, visit Mapline today.

About Mapline

Mapline develops tools to transform analysis into a visual experience. It’s mapping technology is one of the most powerful ways to visualize data from Excel spreadsheets to optimize logistics, enhance market planning, identify growth opportunities, or mitigate market risks. Mapline leads in data simplification and presentation and is committed to delivering the tools businesses need to outpace competition.

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