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Make Subscription Billing a Source of Innovation and Profit

Industry: Accounting

Subscription Management Software Like TRACT by Transverse Can Help Companies Better Understand and Evolve Pricing and Billing Models

Austin, TX (PRUnderground) April 25th, 2013

Subscription management software like TRACT Billing by Transverse can help keep business leaders accountable for driving product innovation, development and deployment for their organization. Insight into billing is no longer only of value to the finance team – systems like TRACT are designed for financial, marketing and operational executives from companies and organizations across industries such as online retail, publishing, social media, telecom, on-demand software, networking and e-commerce.

“Netflix and Blockbuster both rent videos. The critical difference between the two companies is the pricing and billing model. Competing today requires a total view from the product features/benefits all the way to how you collect money – the opportunities for innovation are endless,” said Chris Couch, COO of Transverse. “When you can experiment and implement new pricing models fast, you can adapt your business as faster than your market can change. Speed and flexibility in your billing systems mean you can respond quickly to new market opportunities and create new sources of revenue.”

To learn more about Transverse’s subscription management offerings, please visit or contact to request a demo.

About Transverse

Transverse was founded in 2008 by billing experts who saw an opportunity to make sophisticated billing capabilities available to more businesses. TRACT Billing from Transverse is the only all-in-one activity-based billing platform that can meter, rate, and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges while empowering companies to engage with customers and rapidly monetize the launch of new products and services. Learn how TRACT can help your business at

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Amie Coleman
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