Upgrades to New BigCommerce Website

Industry: Animals & Pets

LVPerformance Shifts its Website to BigCommerce to Facilitate Ease of Use and Responsiveness. Users Can Now Pay Quicker without having to Sign Up.

Wellington, FL (PRUnderground) February 17th, 2016, a leading online provider of horse supplements, has recently upgraded their website in order to offer better performance for users on mobile devices (smartphones + tablets). The website went through a major makeover to ensure better user experience. The new design is responsive and allows for easier navigation on all devices.

According to the spokesperson for LV Performance, the upgrade is a part of the company’s constant efforts to improve the overall customer experience when interacting with the horse supplement brand. He stated that as an online store, the company realizes the importance of keeping up with the ever-changing requirements.

“In the world of technology, things change faster than anywhere else. Even the consumer behavior and demands are changing all the time. They don’t want to spend hours navigating through one website to purchase what they want. Everything needs to be a matter of few taps or clicks. That is what the new website is all about.”

The spokesperson highlighted the importance of speed and agility when it comes to catering to modern users. Sharing the technical aspects, he explained that the new website is based on the BigCommerce platform, which allows for easier and quicker purchases with no requirement of registration or sign up. However, he mentioned that registration offers a number of perks to the users, including a complete record of purchases made through the online platform. Registered members are also eligible for gift certificates and special deals offered from time to time.

While discussing the performance of the new website, the spokesperson praised SM Digital Partners, a full service digital agency that designed and developed the responsive eCommerce website. “SM Digital Partners played a key role in helping us understand our customers need and expectations in terms of website performance better. Their recommendation for Big Commerce was definitely a game changer, and we are glad with the results,” he explained.

LV Performance supplies all kind of legal supplements for horses including equine specific probiotics and grooming products. This year, the company will be delivering products to farms during the Wellington Equestrian Festival as well.

For more information regarding the horse supplements and product LV Performance offers please visit their website at


About LV Performance

At LVPerformance, horses are more than just animals. LVPerformance has a strong passion for horses, treating them like family. LVPerformance believes in feeling the free spirit of the horses and helping them thrive.

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