Juice it Up! Brings Healthy Concept, Texas Expansion Announcement to Franchise Expo South

Juice It Up! the leading raw juice bar chain and smoothie franchise will be showcasing their rising success within the raw juice market and announcing their Texas expansion at the upcoming Franchise Expo South, February 6^th – 8^th at Reliant Center in Houston, which brings together leading concepts in franchising and qualified audiences from the regions of southern U.S., Latin America, Mexico, Caribbean and beyond.  On the heels of inking a three-store development deal within Texas, Juice It Up! will be of great interest to attendees looking to expand their franchise portfolio into the healthy lifestyle market. The company, with headquarters in Irvine, California, revamped its brand and product offering in early 2012 to reach the trending and continuously growing raw juice market. The company aggressively retrofitted all of their locations (as well as adding new build-outs) to include a raw juice bar, with signature raw juice blends being made fresh in front of the customer. Currently Juice It Up! year-over-year same store sales are up 41% in the last 22 months and continue to rise, far surpassing same store sales for some of the company’s largest competitors, namely Jamba Juice and Robeks.

“As consumers continue to look for ways to maintain a healthy lifestyle, business owners continue to seek a fast, casual concept that can deliver that demand.” Says Marcus Skinner, Business Development Manager for the Juice It Up! brand. “We are leading the raw juice movement in the marketplace and with the exciting news of our recent expansion not only in Texas, but also New Mexico and throughout the west coast, our concept is expanding and growing at a phenomenal rate.”

The recent trends in the juicing market continue to grow at a phenomenal rate. According to Global Industry Analysts, Inc. (GIA) the global market for juice and smoothie bars is estimated to reach $10.7 billion dollars by 2015.  Juice It Up! has been at the forefront of that movement, establishing their objectives early and focusing on continuing to meet the rising demand of healthy-lifestyle consumers.  The company offers customers a full selection of raw juice blends, delicious açaí (ah-sigh-ee) bowls and handcrafted smoothies, all made with the freshest produce and highest quality ingredients. All signature menu items are crafted in front of the customers and deliver both a delicious and nutritious experience. From their Ever Green Smoothie™, which combines vitamin-packed vegetables such as Kale and Spinach with the delicious flavor of a blended fruit smoothie, to the freshly-squeezed Detoxifier™, a micronutrient-rich blend of raw kale, apples, pineapple, cucumber and ginger, Juice It Up! offers entry-level juicers and daily lifestyle juicers a variety of flavors and functions to meet their dietary needs.

Juice It Up! will be showcased at Franchise Expo South in Houston Texas on February 6^th – 8^th. To schedule a meeting, inquire about franchise opportunities or to get further information on Juice It Up! please visit their website at www.juiceitupfranchise.com, or contact Marcus Skinner at (949) 475-0146, ext 220.