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Joe Player, On Mission to Show His Balls Off to Richard Branson Receives Backing From

Industry: Home Decor

VIP is the First Corporate Sponsor of Joe Players Light for Cause Campaign Entitled Lets Show My Balls Off To Richard Branson

New York, NY (PRUnderground) April 18th, 2013

Joe Player, founder and creator of The Original Groovy Light™, announced today that VIP has become the first corporate sponsor of Light for Cause.

lightLight for Cause is a fundraiser that was launched in March of this year on the popular crowd funding platform, Indiegogo. The fundraiser, entitled “Let’s Show My Balls Off to Richard Branson”, gives people the opportunity to pre-order the fun, funky and easy to assemble Groovy Light, which will officially be available online later this month. The money that is raised through Light for Cause will go directly to Richard Branson’s Virgin Unite Foundation.

“The really cool thing about The Virgin Unite Foundation is there is no overhead, all operating cost are covered by Richard Branson and the Virgin Group, so 100% of the money raised goes straight to the charities the Foundation supports,” explained Joe.

With only eight more days left on the Indiegogo fundraising campaign and 64% of the funds raised to reach the $40,000 goal.  “Once the e-commerce site launches, I will donate $5 to the Virgin Unite Foundation for every light sold.”

Anyone can still participate in the campaign and is encouraged to visit the Indiegogo site. There they can read about Joe, his Groovy Lights and the personal reason he launched the Light for Cause fundraiser.  Photos and video of Joe’s remarkable journey are also available on the website. Those interested in getting a FREE Groovy Light may do so right through the site; for example for a donation of $26 to $50, people will receive a Groovy Light kit and an uplifting “You’re Awesome” sticker. Other attractive incentives to donate include Tower Paddle Boards (as seen on ABC’s Shark Tank), VIP Trips for 2 to Tulum, Mexico and Corporate Sponsorship Packages.

VIP Hangar is an exclusive luxury asset brokerage and acquisition solutions. Through their wide range of global partners in aviation, marine and luxury vehicles, the company is able to offer personal and discrete guidance in the sale or acquisition of luxury of assets.   “We are so proud and extremely supportive of our young entrepreneur friend, Joe Player, in his goal to make a difference with this ambitious project,” explained Rafal Piszcz President of, “We will support him all the way to the top as we believe his project is the one that is simple enough to make a considerable difference as often the case in life when faced with complicated challenges.”

About Joe Player:

Joe is a serial entrepreneur and opportunity seeker who by the age of 22 had two successful pre-internet start-ups. Then in 1995, a search result from his very first web encounter sparked an idea that would change his life forever. Influenced by Tim Ferriss’s 4-Hour Workweek book, Joe now offers business automation consultation services and remotely manages multiple e-commerce websites from the small beach town of Playa Del Carmen, Mexico where he currently lives. Current projects include the branding, marketing and distribution of The Original Groovy Light (TM) product, a business idea that originated from Richard Branson’s “Screw Business as Usual” and “Business as a Force for Good” business model. In 2011, Joe was invited to lecture students at the University of Ottawa and most recently was a guest on Jason Hartman’s Speaking of Wealth Show. Some of Joe’s hobbies include socializing, scuba diving, snowboarding, kite-boarding and flying ultralight aircrafts. For more information, please visit

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