Invisible Shoe® Wins MBGB Grovie Award For Best Huarache Running Sandel

Industry: Running Shoes, Sports

Feel The World, Inc., makers of Invisible Shoes “Barefoot...PLUS!” sandals, a high-tech upgrade on the huaraches sandals worn by the Tarahumara Indians, has won a coveted MGBG Grovie Award for the Best Huarache. The Grovies are awarded by barefoot/minimalist shoe blogger, Christian Anderson, The Maple Grove Barefoot Guy. Other nominees included the Branca Barefoot and Luna Equus sandals.

National (PRUnderground) December 16th, 2011

Feel The World, Inc., makers of Invisible Shoes “Barefoot…PLUS!” sandals, a high-tech upgrade on the huaraches sandals worn by the Tarahumara Indians, has won a coveted MGBG Grovie Award for the Best Huarache. The Grovies are awarded by barefoot/minimalist shoe blogger, Christian Anderson, The Maple Grove Barefoot Guy. Other nominees included the Branca Barefoot and Luna Equus sandals.

Here’s an excerpt from the MGBG Blog Post:

“The winner is the Invisible Shoe Connent/Contact!  2011 was really the year of the huarache.  We saw tons of new sandal companies crop up, all with great new innovative designs.  The big two companies (Invisible Shoe and Luna) also put out some great updates to their original models.  But Invisible Shoes took that innovation to the next level.  They went out and got a former Nike shoe designer to make the FeelTrue sole of their Connect and Contact huaraches.  The result is a powerhouse of a sandal that has no real apparent weaknesses.”

“Tweeting an acceptance speech doesn’t let me adequately communicate how excited we are to receive a MGBG Grovie Award,” said Steven Sashen, CEO of Invisible Shoe. “In the minimalist shoe world, the Award is truly an honor.”

About Feel The World, Inc. and Invisible Shoes®:

Co-founded by CEO and All-American Masters sprinter Steven Sashen and COO Lena Phoenix, Feel The World, Inc., makes Invisible Shoes, a modern take on huaraches, the traditional Mexican running sandals of the Tarahumara featured in the NYT bestseller, Born To Run. After Sashen discovered that running in Invisible Shoes healed chronic running injuries and that his life-long flat feet had developed arches, he and Phoenix launched the company November 2009.

They’ve already sold nearly 10,000 pairs of Invisible Shoes in over 55 countries. Comprised of high-performance, flexible FeelTrue™ rubber sole designed and customized to perfectly fit your foot and durable, stretch-resistant nylon laces, Invisible Shoes can be used to walk, run, and hike as well as for yoga and gym-going.

Multiple lace color selections and countless bead, charm and pendant additions make Invisible Shoes both athletic and fashionable footwear. The decorative options have earned them the nickname “the Crocs of minimalism”. Invisible Shoes start at only $20, weigh in at 3.8 ounces and have a “zero drop” (no height difference between the front and rear of the shoe).

Invisible Shoes are custom made to perfectly fit your foot, either with a simple “custom-made for you… by you!®” DIY kit, or made professionally by the company based on a tracing of your foot. To express gratitude for their Tarahumara inspiration, Invisible Shoes donates 10% of net profits from each purchase of Custom Invisible Shoes to the Tarahumara Children’s Hospital Fund. For more information visit www.InvisibleShoe.com. Try Invisible Shoes and Feel The World™.

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Marina Echavarria
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