Invisible Shoe® Develops First outsole Specifically For Barefoot Running

Industry: Fitness

Feel The World, Inc., makers of Invisible Shoes “Barefoot...PLUS!” sandals, fashioned after the huaraches worn by the Tarahumara Indians, now offers the only outsole specifically designed for barefoot running.

National (PRUnderground) December 1st, 2011

Feel The World, Inc., makers of Invisible Shoes “Barefoot…PLUS!” sandals, fashioned after the huaraches worn by the Tarahumara Indians, now offers the only outsole specifically designed for barefoot running. Developed with former lead designers from Reebok and Nike, the synthetic rubber outsoles come in two styles: 4mm Connect for the closest thing to barefoot feel; and 6mm Contact that provides a little extra protection.

“People use both styles for everything from walking, hiking and yoga, to running 100-mile ultramarathons,” said Steven Sashen, CEO and Founder of Invisible Shoe. “We are so excited to offer the first outsole for barefoot runners or those who just want to enjoy the benefits of going barefoot.”

The company offers a 5000-mile warranty; and, to date, no customer has ever worn out a pair. On average, traditional running shoes last about 300 to 500 miles.

Other Invisible Shoe® features include:
* Elegant contour design that provides protection without unnecessary support
* Shape accommodates 99% of foot sizes and shapes
* Dual-direction Chevron tread for traction in all conditions
* Lightly textured topsole pattern provides comfort and grip
* Pre-punched and reinforced ankle holes
* Lightweight — 4mm size 9 is lightweight — only 3.4 ounces. 6mm is only 5.2 ounces
* Pre-sized outsoles in sizes from Youth 8 to Men’s 15.5
* Customizable outsoles for a perfect

The shoes are currently sold at http://www.invisibleshoe.com and select retailers. Price starts at $24.95. Invisible Shoe will unveil this new collection at The Running Event in Austin, December 7-10, 2011, booth #748.

About Feel The World, Inc. and Invisible Shoes®:

Co-founded by CEO and All-American Masters sprinter Steven Sashen and COO Lena Phoenix, Feel The World, Inc., makes Invisible Shoes, a modern take on huaraches, the traditional Mexican running sandals of the Tarahumara featured in the NYT bestseller, Born To Run. After Sashen discovered that running in Invisible Shoes healed chronic running injuries and that his life-long flat feet had developed arches, he and Phoenix launched the company November 2009.

They’ve already sold nearly 10,000 pairs of Invisible Shoes in over 55 countries. Comprised of high-performance, flexible FeelTrue™ rubber sole designed and customized to perfectly fit your foot and durable, stretch-resistant nylon laces, Invisible Shoes can be used to walk, run, and hike as well as for yoga and gym-going. Multiple lace color selections and countless bead, charm and pendant additions make Invisible Shoes both athletic and fashionable footwear.

The decorative options have earned them the nickname “the Crocs of minimalism”. Invisible Shoes start at only $20, weigh in at 3.8 ounces and have a “zero drop” (no height difference between the front and rear of the shoe). Invisible Shoes are custom made to perfectly fit your foot, either with a simple “custom-made for you… by you!®” DIY kit, or made professionally by the company based on a tracing of your foot.

To express gratitude for their Tarahumara inspiration, Invisible Shoes donates 10% of net profits from each purchase of Custom Invisible Shoes to the Tarahumara Children’s Hospital Fund. For more information visit www.InvisibleShoe.com. Try Invisible Shoes and Feel The World™.

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Marina Echavarria
Phone
609-372-4121
Email
Marina
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Website
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