i.b.b.i. Collection Announces The #ibbiWoman Campaign

Industry: Fashion

Brand empowers women to share positive messaging about their plus-size body image

New York City, NY (PRUnderground) February 16th, 2016

i.b.b.i. Collection is pleased to introduce the #ibbiWoman campaign, a movement that honors the curves of the plus sized woman. The campaign is designed to support the recently announced Indiegogo project for its Capsule III collection of high-fashion knit dresses.

The designers are engaging the plus-sized woman, influencers and its community of supporters through social channels to celebrate the body positive movement and honor the “I am” of self-empowerment. Women worldwide will have a platform to unite their individual style and share their collective voice that honors a diverse community of size without shame.

“There is a misconception that the plus-sized woman is more interested in hiding her curves than flaunting them,” said Ann, Co-owner of i.b.b.i. Collection. “The i.b.b.i. Woman embraces her figure and celebrates her style!”

Fans of the plus size community are encouraged to join the conversation and visit http://imboldbeautifulandirresistible.com/, to make their own personalized positive messages with their image, using the prompt “I am BOLD, BEAUTIFUL &_____.” They are able to share these messages across social media.  The images will also be collected in a gallery on the campaign site, illustrating an uplifting and confident portrayal of the plus size community at large.

Women participating in the campaign are encouraged to follow i.b.b.i. Collection across its various social channels, using #ibbiWoman on Facebook, Twitter and Instagram (@ibbiworld).

i.b.b.i. Collection hopes to give plus-sized women a voice through its #ibbiWoman campaign, along with spreading awareness for its Indiegogo project launch.

For more information about the #ibbiWoman campaign, please read i.b.b.i. Collection’s blog post at http://bit.ly/IAM-ibbiWoman.

To view the Indiegogo crowdfunding campaign for the designer’s Capsule III line of knitwear, please visit the project page at http://igg.me/at/ibbiworld/x/13182192.

About i.b.b.i. Collection

Founded by garment industry veterans, the i.b.b.i. Collection caters exclusively to plus-sized women who embrace their curves, are fashion-forward in their style, and are confident, sexy and sophisticated. The company’s mantra, ”I’m bold, beautiful and irresistible,” speaks to who the i.b.b.i. woman is and is backed up by the company’s highly active promotion of body acceptance within the fashion industry. i.b.b.i. Collection focuses on producing limited-run capsule collections, showcasing on-trend designs, rich patterns and quality full-fashioned knits.

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