How Ozmo Smart Cup and App can help dehydrated people
Groking Lab Launches Kickstarter for Ozmo Smart Cup Manufacturing; Campaign also to Support The Water Collective in its Non-Profit Clean Water Initiative for Africa
USA, Hong Kong (PRUnderground) October 7th, 2015
Groking Lab, a tech startup focused on providing people with fun, easy-to-use interactive tools and apps for better living, today announced a Kickstarter campaign in preparation for the full launch of its Ozmo Smart Cup and App.
The Ozmo Kickstarter aims to raise $25,000 to support the company’s manufacturing and delivery plans to the U.S. market this fall. A portion of the proceeds will also go to The Water Collective, a non-profit organization that assists in providing clean water to underserved people across the globe.
The Ozmo system is a smart cup and app that work together to track one’s daily water and coffee drinking. Ozmo provides simple prompts to encourage action for meeting a user’s personal daily goals for hydration and avoiding excessive caffeine.
The product was envisioned after the company’s CEO, who has led industrial design studios in Hong Kong for the past six years, noted real-life examples of people around her who were suffering from chronic dehydration. CEO Serena Pau said that Ozmo’s mission is not just to make money but to genuinely contribute to the well-being of society.
“Initially our target market for the Ozmo cup included the early adopters, those very much into ‘wearables’ who prefer a data-driven lifestyle,” Pau added. “But we are finding that this is appealing to a much wider market than we had originally anticipated – busy moms, life coaches, baby boomers caring for aging parents, industries whose workers are labor-intensive and outdoors, and more. We are excited about bringing the Ozmo cup first to the health-conscious U.S. market.”
Ozmo Kickstarter supporters who pledge $60 or more will be rewarded with the “Ozmo Active” Early Bird Special (includes free shipping to U.S. customers) and get their cup before the 2015 winter holidays. Ozmo’s partnership with The Water Collective gives Kickstarter fans the chance to support this New York-based non-profit with a pledge of $65 or more. The organization, which collaborates with African communities for water independence and clean water initiatives, will receive $25 of every cup sold at this level; supporters will receive an exclusive “Ozmo Active” bearing the Water Collective logo.
Ozmo’s market research found that persistent dehydration and excessive caffeine causes both short- and long-term health problems for many. Athletes, those who labor outdoors, who are medicated, elderly or very young are particularly prone to inadequate hydration. But even the sedentary and office workers are affected too. Statistics show that up to 75% of North Americans are chronically dehydrated, and that 1 in 11 Americans suffer from kidney stones related to lack of liquids. Dehydration also affects coordination, concentration, brain function, and our digestive systems.
The leak-proof Ozmo Smart Cup, which holds 16 ounces of liquid, tracks both water and coffee and syncs wirelessly with fitness devices. The informative and interactive app, downloadable from 12th October onwards, allows users to customize the information to their own body specs, activity and goals. The free Ozmo App also works without the cup, and is available in the Apple Store. The cup will run up to four weeks on a single charge (USB), and it’s made from Tritan Plastic (BPA free).
About Groking Lab Limited
Groking Lab is a tech startup focused on providing people with fun, easy-to-use interactive tools and apps for better living.