Hotel Direct Launch National TV Advert Featuring Hotel Derek

Industry: Advertising

Truro based hotel booking agency, Hotel Direct have created a 30 second TV advert to be aired on national TV, to help propel them into house hold names.

London, UK (PRUnderground) June 5th, 2011

Truro based hotel booking agency, Hotel Direct have created a 30 second TV advert to be aired on national TV, to help propel them into house hold names.

The ad stars the company’s new mascot Hotel Derek as he helps a couple find a great hotel deal. Using his mighty lever he sends them soaring through the sky into a dream hotel room, that they could only afford by booking with Hotel Direct.

The TV Advert has been created by advertising agency Conrad in conjunction with sister agency Artavia, costing £250,000 and the company have a budget of £2,000,000 to display the ad on television stations.

Mark Wilson one of Hotel Direct’s Directors had this to say about the TV Advert. “We’re already a strong company on the internet with over 1 million customers. The purpose of our new television campaign is to springboard Hotel Direct into a household name. The Hotel Derek campaign will dramatically present our brand and unique hotel deals to a much broader audience.”

The 30 second TV ad campaign launched yesterday on ITV, Channel 4 and SkyOne. But if you missed it or want to watch is again head over to the Hotel Derek YouTube channel where the video is available to watch online and in high definition.

About Hotel Direct:

HotelDirect.co.uk is designed to help you find the best hotel deals in any city simply and quickly. You may be looking for a type of hotel like 5 star hotels, Cheap or convenient Hotels near to attractions or airports. Or perhaps one of our London Theatre breaks is just the ticket (plus a hotel of course!)

Every hotel is discounted. Our Special Offers present hotels with extra discounts and Hidden GemsTM is a fun way of offering you the greatest hotel savings – in this case secretly!

You’ll receive the same hotel savings whether you book online or talk to one of our Expert Advisors, 7 days a week free on: 0800 633 8000 44 1872 261 100 . Call us now to go direct to the best hotel prices.

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Mark Wilson
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