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Getting It Done: Bolstering Franchise Development Process With An Efficient & Strategically Designed Website

Industry: Franchise

Strategic, Integrated Marketing Firm, 8fold Launches Franchise Development Site for Newest National Client

New York, Atlanta, California (PRUnderground) May 7th, 2012

Today, no franchise looking to grow their brand can afford to be without a strategically developed website. 8fold, an integrated marketing firm, has the experience and expertise to transform a brand’s image and to build a franchise development website that will be sure to enhance its business—and that’s exactly what the firm has done for their newest, nationally recognized client.

8fold was handpicked by Fran-Systems LLC, a specialized marketing agency based in Atlanta that works with Franchise companies, to design the new Valvoline Instant Oil Change (VIOC) website.

“I’ve worked with the 8fold partners, Jen and Brad, for many years now—and they’re a creative force to be reckoned with. Their franchise experience, high level of professionalism and ability to work within any time line, budget or company structure make them an outstanding asset to any business,” said Shawn Spencer, Owner at Fran-Systems LLC.

Taking a strategic approach, 8fold worked closely with Fran-Systems to analyze the national company’s objectives, ensuring that the new site easily guides franchise candidates through the process in order to provide them with a better understanding of the company’s offerings. The goal is to find the RIGHT franchise candidates, not merely a large quantity of them. 8fold further enhanced the site with a franchisee consideration form. Its straightforward layout and call-to-action buttons make the navigation on it inviting and easy to use.

The Results: “With 8fold, the principals are always involved in each project. They do extensive research, develop clear and creative proposals and over deliver on their work,” added Spencer. Infused with a clean and modern look, the new franchise site is straightforward and easy to navigate. What’s more, 8fold developed the site in a content management system allowing VIOC to have control over making their own changes to the site over time and thus saving them money in the long run.

The 8fold Partners:


  • Jennifer LoBianco: Jennifer is a veteran marketing strategist, experienced in developing integrative marketing plans on both the client and agency side. With vast experience with both b-to-c and b-to-b clients, across varying industries, Jennifer brings her expertise to all clients with different business challenges.


  • Bradley Leszczynski: Brad is an accomplished Creative Director with a passion for solving problems. With a background both in engineering and design, Brad’s unusual ability to integrate his left and right brain skill sets brings the optimal level of creativity and technical specificity to each project. He is driven to push the limits of creative potential for maximum business application.


To find out more information about 8fold’s projects, or to interview one of the 8fold partners, please contact MTL Communications at 201.572.1808, or

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