Funky Rugs Site Revamp Emphasises Its High-End Appeal

Industry: Rugs

Funky Rugs, the online retailer of contemporary and traditional rugs, has just revamped its website. The new-look website, which went live at the end of January, reflects the high-end appeal of the Funky Rugs range.

International (PRUnderground) February 7th, 2011

Funky Rugs, the online retailer of contemporary and traditional rugs, has just revamped its website. The new-look website, which went live at the end of January, reflects the high-end appeal of the Funky Rugs range.

A key feature of the improved Funky Rugs website (www.funkyrugs.co.uk) is the quality of the photography. The Funky Rugs team have created a fresh photographic look that shows the rugs at their best. Each rug has been painstakingly photographed in a setting that emphasizes the quality of the finish and the strength of the design.

“Rug-buyers like to know how a rug fits into their lifestyle,” says Steven Handley, marketing director at Funky Rugs. “Our customers have a strong sense of style and a keen eye for design. They know the look they want to achieve, and they’re happy to spend the time getting it right. So we’re providing them with rug images they can relate to. The high-end settings reflect the type of rooms they have at home. They place the rugs in a familiar context.”

The photography and the wide range of new products that it showcases bring an enhanced sense of luxury to the Funky Rugs website. The look is absolutely right for buyers who understand their own worth, and are not prepared to compromise on quality. The rugs they buy from Funky Rugs are statement pieces that catch the eye the moment someone walks into a room. Some designs are so strong, they become instant talking points. Others are more restrained: they set the mood for a room without distracting from it.

As is always the case in interior design, buyers have widely differing views of what suits their home and their personality. But it’s the things that these high-end buyers share that attract them to Funky Rugs. They all want quality that lasts and style that will stand the test of time.

To see how the latest range of rugs is presented and photographed at Funky Rugs, visit www.funkyrugs.co.uk.

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Steven Handley
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