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Former Too Faced/Smashbox Director Beth Von Sands New Creative Director for Model Launcher Cosmetics

Industry: Cosmetics

Beauty Expert Beth Von Sands Earns New Title

Miami, FL (PRUnderground) October 9th, 2014

Model Launcher LLC has named beauty expert Beth Von Sands as its newest Creative Director.

Von Sands has already played a huge part in conceiving, creating, and perfecting Model Launcher’s newest line of cosmetics. Von Sands began her makeup career as the Art Director for Smashbox and later became the Director of Global Merchandising for Too Faced Cosmetics. She has overseen the design of many successful products and Von Sands consistently brings that same expertise and inspiring creativity to Model Launcher.

“Bringing cosmetics industry insider Beth onto our team was a real game changer for Model Launcher, she is a rare talent. I could not imagine a better fit for our company,” says Model Launcher CEO Bill Staniford with great confidence.

Von Sands has earned the title of beauty expert. Her past successes continue to line the cosmetic shelves of large retail stores such as Nordstrom, Macys, JC Penney, Fred Segal, Sephora, and ULTA. Von Sands proved highly instrumental in conceptualizing, launching, and branding the latest line of Model Launcher cosmetics and her accomplishments do not stop there. Von Sands will apply her creative talents to the manufacturing of new products, packaging design, and overall branding for Model Launcher. Her creative proficiency and dedication to professional development push her ideas in new directions that are sure to enhance and advance the future of Model Launcher. As an active member of AIGA, the professional association for design, Von Sands is undoubtedly one of the most valuable creative leaders in the fashion world and her work never fails to promote beauty and attract admiration.


Established in June 2012, Model Launcher fully integrates its client base by featuring international modeling contests that select aspiring and emerging models via a public voting process. Contestants submit themed photos and enter to win a trip to South Beach, with a two-night stay at the Standard Hotel and Spa, a professional photo shoot featuring Model Launcher Cosmetics, and Model Launcher PR and marketing support to assist them in launching their careers. For more information, please visit

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