foodtweeks™ Creates Partnership with Houston Food Bank to End Hunger in America
Industry: Mobile Apps
Mobile App Technology Combines Cause with Weight Management and Food Banks Across Country
Stamford, CT (PRUnderground) September 12th, 2014
foodtweeks™ is a free app that combines weight management with feeding the hungry. Houston Food Bank in Houston, TX has recently been added to the foodtweeks™ network of affiliated food banks.
This partnership was created to allow users of the app to become more involved in their community and become healthier every time they use foodtweeks™. Each time a foodtweeks™ user reports “tweeking” (cutting calories from their food), Houston Food Bank will receive donations from foodtweeks™, at no cost to the app user. This will enable the food bank to distribute an equal number of nutritious calories to hungry families.
To add another layer of incentive to keep app users frequenting the app, they can post the “tweek” they used on Facebook or Twitter which doubles or triples each donation to the food bank. foodtweeks™ makes it possible for weight-conscious consumers to be “heroes” who serve their communities by feeding the hungry, and they can do it in an easy, enjoyable way that still allows them to eat their favorite foods.
“foodtweeks™ is proud and excited to support Houston Food Bank,” said Elisa Shannon, foodtweeks™ Executive Vice President of Partnership Development. “Houston Food Bank is a highly committed and respected organization that provides outstanding service to food-insecure members of our community.”
The Houston Food Bank serves 18 counties in the southeast of Texas with an average of 66,000 people facing hunger every day. In a given year, the Houston Food Bank serves as many as 800,000 people in need. This respected organization is happy to have the support of foodtweeks™ and the app’s users.
“The Houston Food Bank is delighted to work with foodtweeks™ to enable consumers to support our work to end hunger in our community in a fun and effortless way, while also consuming fewer calories on a daily basis,” said Brian Greene, President of Houston Food Bank. “And foodtweeks™ aligns with our goal to promote healthy communities.”
foodtweeks™ is special not only for the lives it can help impact each time a user decides to make better choices, but also because it offers a unique approach to weight management. Users simply tell the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested “tweeks” that remove enough calories to make a positive difference – but not in a way that changes the taste or leaves users hungry.
In order to ensure users can use the app in any setting, foodtweeks™ maintains a crowdsourced picture database of more than 44,000 small changes that show users how to “tweek” everything from a particular brand of cheeseburger at a national restaurant chain to grocery store purchases, and homemade dishes of every kind.
foodtweeks™ is rapidly expanding its partner-base to food banks all across the nation, with more joining each week, according to Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with foodtweeks™ may contact Ms. Shannon by email at email@example.com.
Jay Walker, the inventor of foodtweeks™, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
foodtweeks is a free mobile app that helps people manage their weight while feeding the hungry. By involving app users in the process of donating, the app has created awareness about hunger and created a healthier community by supporting food banks with the donations. This all comes at no cost to the user, in fact it comes with a benefit to them.