Fashion's First Mobile Virtual Change Room App by Stylematch

Industry: Fashion

Online shopping has changed forever. Now there's a Fashion App that allows you to try-before-you-buy using Augmented Reality technology.

Melbourne, Australia (PRUnderground) April 27th, 2015

Have you ever pulled the contents of your wardrobe onto the floor of your bedroom only to declare “I have nothing to wear”? Have you ever trawled the shops for a new dress and then been unable to remember what you have in your wardrobe to complete the outfit? Have you ever been alone in a changing room and wished you had a friend beside you to tell you how you looked? Are you digitally savvy with a passion for fashion?

If the answer to any of those questions was “yes”, then Stylematch is the best friend you didn’t know you needed. Until now.

Stylematch is the world’s most advanced fashion portal and App where you can discover, try-on, share and shop more than 6000 fashion brands at one address. And because the content is carefully curated you can filter it to see only the product you want to see. Whether you have a penchant for luxury and premium brands or prefer something more boutique or fast-fashion, Stylematch has it all – and you can shop it in a way that suits your personal style and budget.

The Stylematch App features the world’s first mobile fashion Virtual Change Room. It uses clever augmented reality technology to allow you to virtually ‘try-on’ clothes and accessories before choosing to buy – or not, so you can shop smarter and avoid buyer’s remorse. But that’s not all. The App, which is free to download at the iTunes App Store, also gives you the power to:

  • Photograph your own clothes and accessories and store them in the App, so you never have to go shopping again without carrying your entire closet in your back pocket. The App gives you the smarts to edit your wardrobe into categories, occasions, colour and season
  • Create outfits from the contents of your own closet without the hassle of trying it all on and making a mess in your bedroom
  • Mix and match what you already own with what you find online at Stylematch, then share your outfits with friends and the growing #Stylematchfashion community
  • View a real-time image of yourself overlayed with items you find online, in your wardrobe or in a traditional retail store. And if you like what you see from the online store, simply click-to-buy

What’s more, by working with some of the world’s best fashion retailers, such as FarFetch, MatchesFashion, Neiman Marcus, Lane Crawford, ASOS, Forever21, TopShop, J Crew, Macy’s, Saba and Portmans among others, Stylematch gives you an unparalleled choice of brands across a broad spectrum of price points. Just reading the Stylematch A-Z of brands is like dipping into the Who’s Who of international fashion: Alexander McQueen, Givenchy, Saint Laurent, J Brand, Stella McCartney, Burberry, Dion Lee, G-Star, Opening Ceremony, Paul Smith … and many more, Stylematch has fashion’s greatest brands, big and small, covered.

So what are you waiting for? Create, Share, Try-On and Shop with Stylematch. There’s nothing like it.






About Stylematch

Stylematch is changing the way consumers engage and shop fashion forever. Stylematch is a fashion portal and interactive App where you can discover, try-on, share and shop more than 6000 fashion brands at one address.

Not only does Stylematch aggregate the world’s best fashion brands into a beautifully designed website, it is also a fully integrated App which features the world’s first mobile Virtual Change Room. Its augmented reality technology allows customers to virtually ‘try-on’ clothes and accessories before making their purchase decision.

Press Contact

Adam Green

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