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Expedition PR Releases Ebook With Product Launch Marketing Tips

Industry: Public Relations

Tech PR Agency’s Ebook Series Compiles Marketing and PR Best Practices For Startups and Growth Companies

New York, NY (PRUnderground) July 10th, 2014

It is not easy to get a new product on the radar, especially if you are a startup. Failure rates for product launches are estimated between 80-95% percent. Often, the culprit is the lack of marketing for smaller companies or product messages did not hit a chord with the audience.

To help bootstrapped startups and emerging growth companies choose an effective product marketing strategy, Expedition PR, a Brooklyn-based communications agency, published the ebook “Product Launch Marketing Tips and Tricks”.  The ebook is available as a free download on the Expedition PR website.

“Taking a wrong turn for product marketing can be costly, if not devastating, for startups and emerging growth companies. They are still small businesses and don’t have the resources at hand like larger competitors to absorb marketing flops. Their product marketing and PR strategy needs to be on target from the start,“ said Katja Schroeder, President of Expedition PR. “We developed an ebook series specifically for startups and emerging growth companies to share best practices that can be applied to their product launch campaigns.”

The ebook answers frequently asked questions, such as ‘when is the right time for my launch?’, ‘should it be a soft or a hard launch?’, and ‘what marketing assets do I need to have in place for the product launch.’ Supported by visuals and tables, the ebook provides guidelines on how to identify key influencers, select the best communications channels and set measurement metrics.

The product marketing launch guide is the second installment of the agency’s ebook series offering PR and marketing insights specifically for startups and emerging growth companies. The first edition offers advice on how companies can prepare for their first PR push when entering the market place.

The ebook series is available to download for free on the agency’s website: http://www.expeditionpr.com/pr-resources/


About Expedition PR

Expedition PR connects companies with market influencers to increase market visibility and demand. The agency tailors high-impact consulting and communications programs to support a company’s specific growth phase and business goal. The agency is based in Brooklyn, NY, servicing a roster of clients in tech, education and hospitality. Follow Expedition PR on Facebook (www.facebook.com/expeditionpr) and Twitter (@ExpeditionPR). For more information visit www.expeditionpr.com

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