Dress UP Fitness Bracelets Launches New Line of Fitbit Flex Fashion Wristband Covers

Industry: Fashion

Dress UP Fitness Bracelets Inc. has launched a new line of fitness wristband covers for the Fitbit Flex. Women often struggle to incorporate wristband fitness trackers in

Calgary, AB, Canada (PRUnderground) June 18th, 2014

Dress UP Fitness Bracelets Inc. has launched a new line of fitness wristband covers for the Fitbit Flex. Women often struggle to incorporate wristband fitness trackers into their wardrobe outside of the gym. Dress.UPs new line of Fitbit Flex covers provide women the ability to transform their tracker into a chic fashion accessory suitable for evening wear.

Dress.UP covers come in 5 lines, Classic, Metallic, Olympic, Sparkle and Flo’, a  line of fluorescent covers. These provide 15 fashionable alternatives to the basic elastomer or rubber single colour wristbands.

Changing the look of a fitness wristband is as simple as pulling a stretch fabric Dress.UP cover over a Fitbit Flex bracelet. Social media testimonials include “Genius!” and “Fits like a glove!”.

Dress.UP Fitness Bracelets was launched in December 2013? followed by a meteoric Kickstarter campaign led to a line of Dress UP covers for the Jawbone UP (and later UP24) fitness tracker wristband. According to Pat Daunais, VP of Operations “Many Dress.UP customers have commented on the unexpected but very much appreciated comfort factor now brought to their Fitbit and Jawbone fitness trackers. No more chafing or rashes!”

Dress.Up Fitness Bracelets designs products that accessorize wearable fitness trackers. As the leader in the transform your tracker market, we have designed products for the Jawbone UP, UP24 and Fitbit Flex bracelets. Our products encourage and empower people to continue using their trackers through an improved look and feel experience. Dress.UPs have been sold in over 20 countries around the globe. Our products are designed and manufactured by women, for women in Calgary, Alberta Canada.

Dress Up Fitness Bracelets Inc.

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About Design.UX™

Design.UX™ makes fitness trackers fashionable. We design and manufacture covers for Fitbit Flex and Jawbone UP wristbands along with Pendant Pouches compatible with leading fitness trackers. Design.UX products have sold in over 40 countries.

Press Contact

Name
Julia Turnbull
Phone
403-608-3377
Email
julia
e752c16385c2787d278f03fe63d4e67b
@dressupfitbracelets.com
Website
www.dressupfitbracelets.com

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