Do You Know Who Your Ideal Clients Are?
Connect Interactive shares how you can identify your ideal clients and customers so you can speak in a language they understand.
Minot, ND (PRUnderground) October 16th, 2012
Recently I talked about attracting the Right people to your Website. But, do you really know who they are? Do you know everything about them, so you can speak in a language they understand–that really resonates with them?
It is tempting to try and serve everyone (and not limit yourself to a specific client type) for fear of limiting the amount of business opportunities that will come your way. In reality, the opposite is true. If you focus on serving your ideal client in the way he/she needs and wants to be served, your business opportunities will increase exponentially. So how do you identify this perfect client?
You need to identify a specific (the more specific you can get, the better) group of people whose problem you can solve best, and for whom you do your best work–because you love, LOVE, working with this type of client or customer. In short, they need you! They will be happy to pay you to help them. This is the kind of client you want to have again and again, and in order to make this happen, you need to know who they are so you can make sure your website and your other online presences (Facebook, YouTube, LinkedIn etc.) will speak to THEM in THEIR language so they know YOU are the solution to their problem.
Start by thinking about who you have worked with in the past (or are working with now) that fits this description and write down everything about them. When you don’t know the answer, you will have to do some research to find out–it will be worth the effort!
- What type of business are then in?
- Is their business a startup or established?
- How big or small is their business?
- What are their earnings?
- Are they male or female?
- How old are they?
- Where do they live?
- Are they married or single?
- Do they have children? Pets? Both?
- Where do they do business?
- What is their problem (list any and all you can think of)
- What are you doing to help them?
- What can you do to help them even more (if anything)?
- Where do they network?
- What do they read? (think blogs, newspapers, magazines, books)?
- Where would they go for professional development (workshops or conferences)?
- What are their core values?
- What will they find humorous?
- What will they find offensive?
- What interests them (politics, environmental issues, philanthropy, humanitarian causes, etc.)?
- How will they most likely spend their leisure time?
Get as specific as you can, so you will be able to hone in on the best possible way to reach them. Pretend YOU are your ideal client and try to think like him/her. Write everything down that comes to mind. The more you can become your ideal client, the more you will know what he/she needs to see and hear to know that YOU are the best solution to their problem. You will be able to make your website, your copy, all of the materials that represent your brand resonate with this person specifically and when they come into contact with your company, they will know they have arrived at the right place right away.
This will take a little time and effort on your part, but if you do this work, you will be ready to make sure your perfect, ideal, thrilled-to-do-business-with-YOU clients can find you (because you will be speaking their language), and know they have arrived home when they do!
About Connect Interactive LLC
Connect Interactive is a full service creative agency that specializes in WordPress design, development and strategic online success building. We are a highly experienced team of graphic designers, web programmers, and online marketing specialists who are committed to excellence.