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Discovered Indian Singer Goes Viral On YouTube

Industry: Music Industry

Aaryan crosses 1 million YouTube views in 72 hours as video goes viral

Dubai, United Arab Emirates (PRUnderground) November 15th, 2012

A Dubai-based Indian singer, musician and song-writer based in Dubai set YouTube ablaze on Sunday with his first offering ‘Ranjhann’ – a tribute to the legendary Indian film-maker Yash Chopra. The song has been shot in iconic locations in New York City and features Aaryan himself and introduces Shaista Shenoy. The video was released at 10:11pm on 10/11/12 in Dubai at a private event. In 72 hours, the music video has received over 1 million views on YouTube.

Producer & Director Shiraz Gidwani felt very strongly about dedicating Aaryan’s first musical foray to the recently deceased Yash Chopra.  ”Yash Uncle was one of the most beautiful people in the world and this has been our humble tribute to him”, said Gidwani. “With his last film Jab Tak Hai Jaan’s musical offering, he gave us ‘Heer’. We have responded with Ranjha”, he added.

Aaryan’s soulful voice was discovered by Gidwani in 2008 on YouTube and a four year journey culminates with Aaryan’s launch on 12.12.12. A product of IIT Roorkee and Harvard University, Aaryan has trained under the celebrated music directors Sajid-Wajid’s father, the world-renowned Ustad Sharafat Ali Khan.

We are absolutely delighted with the response to Aaryan’s Ranjhann”, said Vineet Sanghvi, an Executive Producer at Iktara Productions. “For an artist making his debut – especially in the Indian market where independent artists find it increasingly difficult to find a platform from which to display their talent – this is a rousing response and we are humbled to receive it”, added Sanghvi.

About Iktara Productions

Iktara Productions Cannes was founded in 2011 as a music & film production company with offices in Cannes, Dubai and Mumbai. The production house’s first release is the launch of a young Indian singer and musician to the world in December 2012. Several film and music projects are on the production floor and are slated for mid to end 2013 release. Iktara Productions is a subsidiary of its parent company Iktara World.

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