Dallas Mavericks Announce Expansion of Virtual Ticketing Experience with Tixsee Partnership

Industry: Technology

Tixsee’s innovative and immersive ticket shopping experience looks to change how event tickets are purchased.

Dallas, Texas (PRUnderground) February 25th, 2016

The Dallas Mavericks and Tixsee have announced a 3-year partnership to provide fans with an immersive ticket buying experience.

Tixsee-RGB-Logo.pngThe Dallas Mavericks have partnered with Tixsee to debut an innovative and immersive ticket shopping experience. Tixsee has integrated into the Mavericks existing ticketing partner, Ticketmaster, to provide a new technology enabling fans to view available inventory and buy tickets directly from the Mavs’ website. The Dallas Mavericks expect the progression of this partnership to continue to create a better fan experience and reinforce the value of attending live games.

“We aren’t in the business of selling tickets – we are in the business of selling unique and shared experiences,” said Mark Cuban, Owner of The Dallas Mavericks. “Tixsee’s product elevates ticketing technology, and further reinforces our commitment to creating memorable and entertaining experiences for our fans.”

Tixsee is the first to integrate primary ticket inventory into a fully immersive virtual tour of an arena. The Mavericks are the first professional sports franchise to deploy Tixsee’s software on a 360º panoramic virtual tour powered by Google Street View. The tour is comprised of 12,444 high-resolution panoramic photos stitched together to create 1,037 360º images.

“When we launched Tixsee it was our goal to partner with the Mavs first because of their emphasis on both fan experiences, and technological innovation,” said Brett Dowling, Tixsee’s Co-founder and CEO. “The Mavs partnership has been vital to our growth. In addition, we are planning further developments including mobile apps to extend beyond ticketing.”

Fans can take the virtual tour and purchase tickets at www.mavs.com/tour.

About the Dallas Mavericks:

The Dallas Mavericks play in the Southwest Division of the Western Conference of the National Basketball Association (NBA) and began as an expansion franchise in 1980. The Mavs have won three division titles (1987, 2007, 2010) two conference championships (2006, 2011) and under the leadership of owner Mark Cuban, Head of Basketball Operations/GM Donnie Nelson and Head Coach Rick Carlisle, the team won its first NBA Championship in 2011.  In addition to on-court success, the Mavs are committed to making a difference in North Texas through outreach programs and the Dallas Mavericks Foundation.

About Tixsee

Founded in January 2015, Tixsee is a Dallas-based fan experience technology company. Prior to Tixsee’s formation, the founders established three key goals for it’s first year: acquire an early customer, achieve general availability, and do it without investor financing. In the company’s first month, Tixsee deployed a beta of its immersive venue application with the Dallas Mavericks – its early customer. In December, Tixsee deployed its commercially available immersive ticketing application, below its projected budget, having achieved its three strategic first year goals. For more information on Tixsee, visit tixsee.com or contact CEO, Brett Dowling, by email brett@tixsee.com, or phone 323.590.0112.

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