Daily Van Hire Market Driven By Last-Minute Demand
Industry: Car Rentals
The average van hire booking is made 12.4 days in advance and for a period of just 1.8 days, according to new research by van hire comparison website VanRental.co.uk.
United Kingdom (PRUnderground) March 19th, 2012
The average daily van hire booking is made 12.4 days in advance for a period of just 1.8 days, according to new research* by van hire comparison website VanRental.co.uk. The website’s data, gathered from a sample of 31,002 customer searches, has highlighted the last minute, short-term nature of the daily van hire market.
Nine out of ten (90%) of van hire quote requests received by VanRental.co.uk are for a rental duration of less than five days, with 67% being for one day or less. Out of 31,002 hire requests, only 364 (1.2%) were for hire periods of more than 30 days.
The overall average booking duration was 1.8 days.
At the other end of the scale, the longest booking request was for a 1,095 day hire – that’s 3 years!
Van rental customers do not like to book ahead, either, probably because they are not sure of their exact requirements very far in advance.
Of more than 31,000 booking requests analyzed by the website, 33% were for pickup dates less than four days in advance. Only 27% of bookings were made more than 14 days in advance.
Of course, some customers are able to plan ahead. VanRental.co.uk received one request for quotes 1,246 days in advance of the pickup date, while a further 808 requests were for bookings in more than three months’ (90 days) time.
Unsurprisingly,London continues to top the list of most popular locations, with more than twice as many queries as second-placed Birmingham.
However, VanRental.co.uk founder Roland Head is keen to stress that these top ten locations are only the tip of the iceberg:
“Van hire is a very localized business – people like to source their hire vans close to their home or place of work wherever possible.
Our location-based search queries reflect this – our customers have requested pickup and drop-off in more than 2,000 unique locations over the last three months alone!”
The top ten most popular van hire locations amongst VanRental.co.uk customers are:
*Sample of 31,002 quote requests over 3 months (Jan-Mar 2012). Hire durations of greater than 30 days were excluded (364), as were booking requests made more than 120 days in advance (808).
VanRental.co.uk is theUK’s leading dedicated van hire price comparison website. Featuring more than 1,000 van rental branches in over 400UK locations, visitors can compare quotes for van hire and minibus hire and see the branch locations on an interactive map.
VanRental.co.uk also provides a van and minibus hire location search service and a wide range of essential information guides on all aspects of hiring, driving and loading vans.
VanRental.co.uk was originally launched as MyLocalVanHire.co.uk in May 2007 and rebranded in July 2011.
For more details, visit www.vanrental.co.uk.