Colgate Mattress Wins 11th Consecutive Baby & Children Product News “Reader’s Favorite” Award

Industry: Baby Products

Leading independent retailers and specialty stores give family-owned crib manufacturer nod of approval for quality and safety.

Atlanta, GA (PRUnderground) June 22nd, 2015

America’s favorite crib mattress manufacturer, Colgate Kids, continues to win honors for its quality baby products, recently adding its eleventh consecutive Baby & Children’s Product News Readers Favorite Award. The Evertrue Diamond, Serene and Natural I were among notable collections featured in the mattress category. The award adds to a growing list of kudos bestowed on Colgate by various parent groups and publications, including a recent “Best of Baby 2015” award by 

“This honor is especially humbling because it comes from our independent retailers and specialty store owners, some of whom have been customers for decades,” said Alan Wolkin, president of Colgate Kids. “In many ways, this award reinforces Colgate’s longstanding reputation as a trusted advisor to both our retail partners and the families they serve. We are grateful for their vote of confidence eleven years in a row!”

Colgate crib mattresses have earned the coveted GREENGUARD Gold children and schools certification and carry JPMA’s distinguished seal of approval for meeting the industry’s toughest safety standards in the world. Available online at and at specialty stores in the Brixy network, mattresses highlighted include:

  • Colgate Natural I – Made of 100% natural components. Unlike most mattresses marketed as “natural” or “organic,” the Colgate Natural I is truly metal and plastic free. The mattress is constructed using real coir fiber made from coconut shell husks, all-natural latex from plants and renewable cotton batting interior, with a certified organic cotton cover.
  • EverTrue Diamond – Part of Colgate’s “total safe sleep system” the EverTrue consists of three components that ensure enhanced airflow and improved oxygenation for baby. It has a celliant waterproof fabric cover, cool gel memory foam and a proprietary, breathable honeycomb mesh core engineered for enhanced air circulation.
  • EverTrue Serene – A 5” think, dual-firmness mattress with advanced safety, health, and comfort features throughout development. Dual-firmness design provides both the firmness infants need for safety and proper development and the added comfort toddlers prefer. The Serene also features plant-oil infused eco foam™ and ultrasonically welded side seams for added durability.

BNC-Award-Evertrue-800x400.jpgBaby and Children’s Product News is a leading publication in the juvenile products trade industry. Winners of the Reader’s Favorite Awards are announced in its June/July issue.

About Colgate Kids

About Colgate Kids
Headquartered in Atlanta, GA, Colgate Kids is a family-owned business with a 60-year heritage of manufacturing premium quality crib mattresses. Founded in 1955 by Sol and Anne Wolkin, the company creates the largest selection of foam and innerspring crib mattresses, foam mattress pads, and crib accessories. Colgate products are GREENGUARD™ Gold certified, non-toxic and made in the USA using only the finest internal components available. Colgate has received many industry awards and is proud to be among the first members of the Juvenile Products Manufacturers Association (JPMA), an organization dedicated to enhancing child product safety. For more info, visit

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