Benziger Family Winery Launches Redesigned Website by Toi
Industry: Digital Media
Benziger Family Winery Launches Redesigned Online and E-Commerce Experience Produced by Digital Agency Toi
Glen Ellen, CA (PRUnderground) June 1st, 2015
Benziger, a Demeter-certified Biodynamic vineyard located in Glen Ellen, has redesigned and relaunched Benziger.com. Benziger, a family-run winery that has been in business for generations, selected digital agency Toi to help with an overhaul of their website. The e-commerce website was redesigned to modernize the estate’s digital experience and included the incorporation of educational content about Benziger winemaking and biodynamics, an interactive timeline tracing the establishment and history of the brand, as well as stunning high-resolution photography of the estate vineyard. Toi wanted to create a website that would provide a memorable experience for viewers and ultimately drive increased tasting room traffic and sales.
“Working with the team at Toi to completely overhaul our website and ecommerce was not only a pleasure, but a remarkably simple and collaborative experience. Toi is efficient, creative, proactive and mindful of the brand, the budget and the timeline,” says Amy Landolt, Director of Marketing at Benziger. “They were readily available during every step of the process and ensured that we were included in all major decisions. Perhaps the best testimonial we can give is that we recently began redesigning a website for our sister winery, Imagery and we never even considered a different web partner.”
Toi worked closely with entire Benziger family and team to handcraft a website that told their story with as much love and care as they put into their wines. The e-commerce site is now a fully immersive 360-degree interface that not only functions as an online retailer, but serves as a preview into the estate’s thoughtful approach to making, serving, and sharing their award-winning wines.
The website is optimized for mobile, built to display quickly and elegantly on your phone or tablet. This was important to the Benziger team, as studies indicate that many wine tasters decide where to visit while on the road.
Visit Benziger.com for a summary of the winemaking experience, information about biodynamics and green practices, product offers and reviews, tasting bookings, and even a virtual tour of the property.
View Live Site: http://www.benziger.com
Toi Case Study: http://toi.io/benziger.html
Dribbble Shots: https://dribbble.com/toi/projects/254679-Benziger-Winery
Toi: Founded in 2011, Toi Inc. is a full-service web design and mobile agency with offices in San Francisco, Los Angeles, Austin, and Buenos Aires. We’re focused on designing beautiful, functional experiences on and off the web. We take pride in what we do, believe in our work, and are motivated by the success of our clients. Visit www.toi.io.
Editors: For details, or to schedule an interview contact Amanda Gast at firstname.lastname@example.org or at 855.458.8864, ext. 6.
Founded in 2011, Toi Inc. is a full-service web design and mobile agency with offices in San Francisco, Los Angeles, Austin, and Buenos Aires. We’re focused on designing beautiful, functional experiences on and off the web. We take pride in what we do, believe in our work, and are motivated by the success of our clients. Visit www.toi.io.