Banks struggle to keep digital signage content fresh and relevant, says new brief.
Industry: Financial Services
A new industry brief suggests that banks are struggling to harness the potential of digital signage to deliver fresh and localized messaging to the branch.
Minneapolis, MN (PRUnderground) June 5th, 2013
A new industry brief suggests that banks are struggling to harness the potential of digital signage to deliver fresh and localized messaging to the branch.
The brief, published by retail marketing agency John Ryan, explains that while speed to market and message localization are key drivers in bank adoption of digital signage, many are failing to achieve those benefits.
It draws on John Ryan’s recent survey of 204 banks, which reveals that the majority only update messaging monthly or less frequently, and over half do not localize messages in any way. Citing the report, the brief also says that less than a third of banks update messages weekly or more frequently.
John Ryan says that these shortfalls can be overcome with the right tools and a strategic approach to content creation.
“The main cause of these banks’ inability to attain the full benefit of digital signage is the lack of tools and techniques needed to affordably keep messaging fresh and relevant,” said Tom Pritzker EVP – Client Relationship management at John Ryan. “Banks often struggle to select a system that sufficiently supports the content creation process.”
The brief also provides some steps to help banks improve digital signage messaging relevance in branch. One suggestion is for banks to deploy collaborative workflow tools to widen the circle of content contributors. For example, by providing various departments with the means to upload and target content based on a centrally set programming strategy.
The full brief can be viewed for free here: www.johnryan.com
About John Ryan
John Ryan is a global retail-marketing agency specializing in Total Store Messaging systems for retail banks. With print, digital and integrated programs deployed in more than 50,000 branches worldwide, we are the global leader in point-of-sale marketing services for the financial services sector.
Today, John Ryan’s Messaging Manager is the most widely installed digital signage platform in U.S. and European retail banks, supporting networks from 150 to 3,000 branches with a wide range of one-way and interactive retail communications programs. The immediacy, site-specific relevance and dynamism that are uniquely achieved through digital messaging have enabled our clients to realize sustained sales increases of 10%+.
