Award-Winning IP Firm, Virtuoso Legal Launch New Book
Industry: Legal Services
Liz Ward, founder of award-winning Intellectual Property Firm, Virtuoso Legal launches new book entitled "If You're So Clever, Why Aren't You Rich"
London, UK (PRUnderground) August 28th, 2015
Liz Ward, founder of award-winning Intellectual Property Law company, Virtuoso Legal, has launched her new book “If You’re SO Clever, Why Aren’t You Rich” after a book sign at Waterstones. The book is a “must-read” for any successful business person.
Intangible business assets such as databases, technology, knowhow and brands are typically the most valuable but most poorly understood company asset. Business people are keen to bring a new product, concept or service to the market, without fully protecting it. The real reason that Intellectual Property rights are so valuable to a company is that they make a company unique and give it a commercial edge in a competitive environment. Sources estimate that around 80% of most companies’ value is attributed to its IP. In the UK, innovation and IP are encouraged by the Government.
Below is a summary of what key assets make up the main IP in a company:
Trade marks. These are brands and logos used to identify and differentiate goods and services. So by way of example, you can buy Cadbury’s® chocolate or Lindt chococlate®. The ® means the mark is a registered mark at the Intellectual Property Office (IPO).
Copyright. A copyright work could be a piece of writing, a drawing, a piece of music or a film etc. There are many different types of copyright but every company will own copyright material. So if you create designs for a living, then it is useful to keep the originals designs with a date on. In this way, you can show a court that you created the material first and who and when it was made. This is vital evidence to show if your work is copied.
Patents. A patent is a right which is registered with the IPO. Patents are used to give a company the exclusive right to exploit technology. Many companies are continually innovating and creating new ways of doing things.
Design rights. In brief there are two types of design rights. Registered and unregistered design rights. Unregistered design rights are a branch of copyright and they arise in many everyday items such as new packaging designs. If the new design has eye appeal and is likely to add to the value of the product, then it can be registered at the IPO.
Unregistered rights such as unregistered brands can be protected by the laws of passing off. However, the general rule is that rights are more protectable if registered than if not registered.
Click to get CHAPTER ONE FREE of Liz Wards book.
About Virtuoso Legal Limited
Virtuoso Legal are an award-winning Intellectual Property Law Firm, based out of Leeds and London and serving the UK