Posts By: ListGuru

Search Marketing Vs. Sought Marketing

Posted by & filed under Direct Marketing.

Marketing on the internet is about marketing through the World of Search and Google. They really are one and the same.  The Search internet has created the most productive, disruptive and effective means of information transformation in all of history. It has also changed the nature and the way we market products and services. It… Read more »

Can Direct Mail Drive Internet Web Traffic and Sales?

Posted by & filed under Direct Marketing.

The answer is of course it can! It’s tricky business using one media to drive traffic and response to another media. Most of us in marketing and anyone older than 5 are familiar with driving consumers from short and long form television, radio, direct mail and cable advertisements to order through the telephone, but more… Read more »