Talent Brand Media

View Our Newsroom

Aspiring Teen Foodies Triumph Over Professional Chefs in Jarlsberg Grilled Cheese Cook Off

Industry: Cooking

From Growing Their Own Vegetables, To Sourcing Secret Family Recipes, To Bringing A Bicycle Powered Blender, Chrissys Cooking Club Had Just the Right Recipe for Success

NY, NJ, CT, PA, (PRUnderground) June 1st, 2012

Norseland, Incorporated—part of TINE SA, Norway’s largest producer, distributor and exporter of dairy products, and makers of Jarlsberg, the #1 brand of specialty cheese in America—is pleased to announce that Chrissy’s Cooking Club and her team of future foodstars are the winners of Jarlsberg’s Grilled Cheese Cook-Off, a 5 Boro PicNYC special attraction held at Governors Island on May 26th.

The OMG Grilled Cheese was created by the students of this non-profit Bushwick campus farm that promotes from-scratch cooking, using ingredients grown in their community garden.  The combination of Jarlsberg, queso fresco, grilled peppers and onions, served with a sofrito sauce, collard greens and salad, was inspired by a secret family recipe of one of the students.

The judges—which included award-winning journalist Amy Cortese, Experimental Gourmand food blogger Kathy Blake, former FOOD & WINE editor and food writer Monica Forrestall, The Takedown Impresario Matt Timms, and media journalist, nutritionist/cookbook author Janet Zappala—based their decision on exceptional taste, with its amazing layers of flavors and use of fresh ingredients, many grown by the students themselves.  Top prize included a 22lb wheel of Jarlsberg, Lodge seasoned/cast iron skillet set with cookbook, and Sur La Table gift card (total value: $500).

About Chrissy’s Cooking Club

Founded in 2011, Chrissy’s Cooking Club is based in Bushwick, Brooklyn, and works directly with small, local, and sustainable farmers, community activists, and long-term organizations to realize actual changes in people’s diets and lifestyles towards more healthful eating. Through hands-on workshops, cooking demos, lectures, and on-the-ground support, this organization takes a grass-roots approach to make eating at home easy and affordable for people from all walks of life. Chrissy’s Cooking Club has partnered on programs with EcoStationNY, Boswyck Farms, Nextdoorganics, the Bushwick Food Co-op and CSA, City Harvest, and more.  For further information, contact chrissy@chrissyscookingclub.com or visit www.facebook.com/chrissyscookingclub

About The Grilled Cheese Cook-Off and 5 Boro PicNYC

The Grilled Cheese Cook-off, sponsored by Jarlsberg Cheese—with NY Hand Made Breads donating 3,000 slices of fresh-baked bread and Lodge USA providing reversible griddles for the chefs to prepare 1,500 gourmet grilled cheese sandwiches—was a special attraction feature at this year’s 5 Boro PicNYC festival, produced by Food Karma Projects, and held Memorial Day weekend at Governor’s Island.

About Food Karma Projects

Food Karma Projects produces food media events throughout New York and dedicates a portion of its tickets sales to community and charitable partners.  This year’s 5 Boro PicNYC recipients were Slow Food NYC, Earth Matter, Kingsborough Community College and Teen Battle Chef.  To learn more, contact:  foodkarma@gmail.com

About Talent Brand Media

Talent Brand Media specializes in working with authors, experts and on-air talent to help them bring their careers and media brands to the next level. From optimizing their websites, to media training to creating PR and sponsorship opportunities, Talent Brand Media works closely with their clients to ensure they are properly positioned and perceived by their audience, the media and potential sponsors.

Press Contact

Ronnie Campbell

Image Gallery