Amrut Naarangi: World’s first single malt whisky with Orange
Industry: Food & Drink
Amrut Distilleries, India, known for their popular range of single malt whiskies have launched Amrut Naarangi, the first ever whisky in the world with orange notes.
Bangalore, India (PRUnderground) April 4th, 2015
Amrut Distilleries, India, known for their popular range of Single Malt whiskies which include Amrut Fusion, Amrut Portonova & Amrut Peated have launched Amrut Naarangi, the first ever whisky in the world with Orange notes. Amrut Distilleries, based in Bangalore, India is a boutique distillery known for their award winning single malt whiskies. Amrut recently concluded 10 years of presence in the international markets and have launched the Amrut Naarangi Single Malt Whisky. The distillery had launched their malts in 2004 in Glasgow, Scotland by N.R. Jagdale, the Managing Director through his son Rakshit & his friend Ashok and now bear unmistakable shelf presence across 40 countries.
The brand peaked in the limelight in 2010 when acclaimed whisky writer, Jim Murray rated the Amrut Fusion with 97/100 points voting it the ‘3rd finest whisky in the world’ putting behind over 4000 whiskies from brands across the world. Amrut is also the only Indian whisky to feature in Ian Buxton’s ‘101 whiskies to have before you die’.
The latest offering from Amrut, the ‘Naarangi’ derives its name from the Hindi word, Naarangi which means Orange. It is the only single malt whisky ever produced in the world to have expressions of Orange which brings forth a new level of experimentation to the malt world. EU regulations for malt whiskies state that adding anything to a whisky disqualifies it from being called a whisky, however, Amrut who had been contemplating adding Orange notes to whisky have developed a novel solution to create Naarangi which meets all EU guidelines.
To produce this whisky, Amrut procured Olorosso Sherry from Spain and matured wine along with Orange peel in it for a period of three years. The oranges for this were sourced from the tourist haven, Madikeri located in the picturesque Western Ghats of India. The wine and orange peel concoction was let to mature for 3 years in Bangalore, lending the barrel a unique Orange essence.
The wine and peels were then spilled and the barrels were filled with 3 year old matured single malt whisky and allowed to mature for 3 more years. In this period the barrels have lent the Orange characteristics to the whisky creating a pioneering single malt.
“The whisky is not dominated by the Orange but remarkably balanced out”, notes Ashok Chokalingam, GM – International Markets, Amrut. “The finish is of subtle orange notes while in the middle ground you can find the traditional Amrut signature.”
900 bottles have been shipped in the first release to Europe, Asia Pacific and Canada with all bottles at 50% ABV. Reviewers and connoisseurs are awaiting keenly to get their hands on this whisky. Single malt whiskies, which were for long the domain of the Scots, are now seeing increasing innovative work from boutique brands such as Amrut amongst others.
About Amrut Single Malt
Amrut Single Malt was launched in 2004 as an experiment by Amrut Distilleries, a Bangalore based conglomerate that started operations in 1948. Amrut was the first ever-Indian single malt and was launched in Glasgow, right in the heart of Scotland. The whiskies were received well across the world owing to their quality and have grown aggressively. Amrut now bottles around 18 expressions of single malts, which are sold in 40 countries and growing.
About Amrut Distilleries
The history of Amrut Distilleries is as old as the history of independent India itself. Indeed, just as India itself, after six decades of notable progress, is now noted as among the global economic leaders, so too has Amrut Distilleries grown both in stature and in size. Among the earliest to enter the then arcane field of liquor making, Amrut Distilleries Limited began in 1948 under the name and style of Amrut Laboratories, with an initial investment of barely a few lakhs. The founder was the late Shri J.N. Radhakrishna, J.N.R as he is fondly called to this day. Much of this fascinating story was made possible by the resolve of successive generations of the Jagdale family to embrace value and to discount form for substance. Under the leadership of the founder, Amrut Distilleries made rapid strides to entrench itself as a significant, for many the preferred, supplier of Indian Made Liquor (IML) in the Defence Market. In its state of origin, Karnataka, too, Amrut Distilleries grew to be one of the dominant suppliers, especially in the old Mysore area. After the untimely demise of J.N. Radhakrishna Rao Jagdale in 1976, the mantle devolved on his son, Shri Neelakanta Rao, the present Chairman and Managing Director. Building on the solid foundations laid by his later father, his stewardship has seen Amrut Distilleries blossom into a multi-national brand respected as much for the superlative quality of its products as his campaign for transparent practices by the IML industry.