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2030 Palette Gains Visibility, Momentum for Carbon Free Built Environment

Industry: Commerical Building

Architecture 2030’s long-awaited 2030 Palette, a free, interactive “how to” online platform, is winning accolades from leaders in the field of green urban design.

Albuquerque, New Mexico (PRUnderground) March 26th, 2014

Released last fall, Architecture 2030’s long-awaited 2030 Palette is winning accolades from leaders in the field of green urban design.  The Palette is a free, interactive “how to” online platform and framework that curates best practices at every scale of the built environment.  The aim of the Palette is to support designers, owners, builders, and policymakers across the globe to integrate best practices—especially at the critical initial phase of a project.

Architecture 2030 is a non-profit, non-partisan and independent organization established in 2002 by architect Edward Mazria in response to the climate change crisis.  Its mission is to rapidly transform the built environment from the major contributor of greenhouse gas (GHG) emissions to a central part of the solution to the climate and energy crises.

Architecture 2030 defined the connection between climate change and the global building sector in 2003 when it revealed that buildings are responsible for 48 percent of total U.S. energy consumption and greenhouse gas (GHG) emissions, and 77 percent of total U.S. electricity consumption.

Drawing on the Palette theme, at the core of the site is a set of straightforward principles and actions, referred to as Swatches, to guide planning and architectural design.  Each swatch provides unique, location-specific strategies for applications across the built environment – from the regional scale, to city/town, district, site, and individual building.  At each scale, users find a principle, rule of thumb, in-depth tools and resources, and images from around the globe demonstrating different ways to apply the rule of thumb.

Mazria and his team are constantly curating the platform, yet the full build-out of the program will be sped up by the input of thousands of users across the globe as the 2030 Palette enables designers to create their own swatches or elements of swatches and share them directly through the platform to their network.

Mazria sees momentum building around the 2030 Palette even in its early stages of development.

“So far the reception has been really positive, and people are using it all across the globe.  It’s great to see the enthusiasm building up around it.  The more word gets out, the more users we’ll have, and the more feedback we’ll get–that’s how it will grow.  We’re hoping it grows faster than we anticipate so we can support transition in the built environment: and that will be good for all of us.”

For more information on the 2030 Palette, contact Peter Chapman, Architecture 2030 Director of Communications  at (505) 988-5309, (505) 988-5309 x 17 or

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